













Zürcher Kantonalbank: Cookbook »Genuss«
Cookbook
Züricher Kantonalbank
Pleasure is when value meets passion. Banking is a matter of the mind. So how do you make the passionate advice and premium approach to private banking at Zürcher Kantonalbank tangible? The best moments in life are those of enjoyment and connection. Together with Zürcher Kantonalbank, we have created this special project: the For this special customer gift, 39 Private Banking advisors revealed their favourite recipes and cooked them together. With a mix of illustration and photography, the cookbook provides both personal insights and a good portion of brand experience. This cookery book is the perfect brand ambassador for »the nearby bank«.
Client / ManufacturerDesign
Züricher Kantonalbank
Zürich, CH
KMS TEAM GmbH
München, DEMaria Lucia Salvatore, Illustration, Robert Boersting, Nina Geromin, Celine Carle, Tim Tauschek, Maria Jemueller, Christina BaurDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Europe
Target Groups
Consumers / Users