XYZ Flagship Store
Architecture
This building was designed to tell the story of XYZ Formula cosmetics. The concept is based on moisture products – and the idea of permeation. The façade stimulates compelling interest by using punching plates, which let light permeate at certain angles while blocking it at others. A major feature of the interior design is the linear gradation of purple, orange and related colors that transparently adorn every corner of the space, creating a brilliant linkage to the goal of the brand, and creating an ambience that is futuristic yet warmly familiar.
iF Gold Statement
A transparent and ingenious design, this store takes its inspiration from the product it displays, cosmetic skin cream. WGNB raises the simple yet essential quality of permeability to its logical conclusion, from the building skin (facade) to the interior architecture.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User