Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Ursapharm - The Eye AR
Ursapharm - The Eye AR
Ursapharm - The Eye AR
Ursapharm - The Eye AR
Ursapharm - The Eye AR
Ursapharm - The Eye AR
Ursapharm - The Eye AR
Ursapharm - The Eye AR
Ursapharm - The Eye AR
Ursapharm - The Eye AR
Ursapharm - The Eye AR
Ursapharm - The Eye AR
2021

Share:

Ursapharm - The Eye AR

AR application

URSAPHARM Arzneimittel GmbH

Augmented Reality opens up new possibilities in exploring complex subjects, making previously unseen processes visible. The Ursapharm AR makes it easy for users to dive into the topic of eye health in an intuitive and playful way. Upon starting the App, a huge eye appears in the user's space, waiting to be explored from all angles. Various learning modules were designed for the app after consulting with the Ursapharm science department.

Client / Manufacturer

URSAPHARM Arzneimittel GmbH

Saarbrücken, DE
Design
zeit:raum film GmbH

zeit:raum film GmbH

Saarbrücken, DE
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry

RELATED PROJECTS