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UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
UBS Excellence Card
2025

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UBS Excellence Card

Credit card packaging

UBS Switzerland

The UBS Excellence Card is UBS's most limited and exclusive card product. For a limited number of select clients, it is the key to a world of unparalleled exclusivity, offering greater convenience, amenities and premium moments - from concierge services to exclusive memberships and access to the world's most exclusive clubs. To appeal to this world, MetaDesign crafted a carefully orchestrated, branded unboxing experience that not only excites the target audience, but also transforms the product in a few simple steps into a high-quality everyday companion that creates lasting value and lives on.

Client / Manufacturer

UBS Switzerland

Zurich, CH
Design
MetaDesign AG

MetaDesign AG

Zurich, CHAndré Stauffer, Basil von Meiss, Erich Moser
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia, Europe, North America, South America
Target Groups
Consumers / Users

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