Trink Meer Tee
Tea packaging
Is it really just good fortune that "tea" and "sea" rhyme with each other? We don’t believe so. The inspiration of Germany’s coasts flows into the way our client creates tea that has a flavor of the sea: the feeling of the rain jacket, wellington boots, mud and silt. The fine taste is linked with the harsh climate. The brand name was a logic consequence of this: "Trink Meer Tee" means "Drink more tea." The German word for "more" is spelled in this case like the German word for "sea." A double meaning came out. The packaging with its illustrations as a visual core element supports the naming of the individual types in a humorous way.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, "Northern Germany"
Target Groups
Consumer / User, Trade / Industry