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The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
The Revived: Medal cases for AI powered athletes
2025

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The Revived: Medal cases for AI powered athletes

Medal Cases used for Campaign Promotion

Ministry of Youth and Sports of Ukraine

They dreamed of gold – but they had to go to war: Among the many victims of the Russian invasion in Ukraine are athletes who were supposed to represent their country at the Olympic Games in Paris. The campaign “The Revived” sheds light on these fates, bringing five Ukrainian characters back to life through AI. A milestone in digital technology that reaches its full impact through a striking physical item: a high-quality box, designed in the same style of cases in which athletes receive their medals but that contains the service badge of the respective soldier. A visually powerful statement that shaped coverage in TV reports and magazines.

Client / Manufacturer

Ministry of Youth and Sports of Ukraine

Kyjiv, UA

Brand Ukraine

Kyjiv, UA
Design
Peter Schmidt Group

Peter Schmidt Group

Hamburg, DEFelix Damerius, Sebastian Emmel

TEAMBBDO

Düsseldorf, DE
Date of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia, Australia / Oceania, Europe, North America, South America, Africa
Target Groups
Consumers / Users, Public Sector / Government

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