The Foundation of LG CNS Brand eXperience –
Corporate Brand Experience System(Web,mobileTypo)
The LG CNS Brand Experience Design System is a cohesive framework integrating visual and functional elements—keywords, motifs, colors, typography, and design styles—into consistent and flexible brand experiences. At its heart is the "Connecting Sphere," a key motif symbolizing diversity and unity, reflecting LG CNS’s commitment to human-centered digital innovation. This system embodies the philosophy of connecting everyday life and values through technology. Validated by data, it employs creative visual language to narrate meaningful experiences, fostering intuitive engagement and enhancing cultural and social value.
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government