The Audi Magazine Spring/Summer 2018
Brand magazine
The Audi Magazine marks a new era for the auto manufacturer. The book takes the reader on a journey across the world to find the answers about a crucial topic, namely mobility. Autonomous driving, electro-mobility and artificial intelligence are just some of the subjects covered in the publication. The Audi Magazine introduces the pioneers and the creators of our cities. Its relaunch takes the company's promise of "progress through technology," to the next level.
Client / Manufacturer
Design
AUDI AG
Ingolstadt, DEBureau Mirko Borsche
München, DEloved GmbH
Hamburg, DEDate of Launch
2018
Development Time
Other duration: 6 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Other target groups: We want to attract all people with an Audi brand preference, but of course we also target hedonists.