Taipei Music Center Brand Video
Brand video
The story begins with how a high school band endures difficulties to live their dream. A variety of hand-drawn animation styles reflect the diversity of the music. Character development in terms of thought and experience is shown by moving the character from one medium to another. When making the video, different art styles were integrated into individual frames to visualize the rhythm of the music.
Client / ManufacturerDesign
Department of Cultural Affairs, Taipei City Government
Taipei, TWGrass Jelly Studio
Taipei, TWDate of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector Government