SONY, IFA Berlin 2014

Trade fair stand

Hightech meets experience: future technologies are showcased in a playful environment, which with the aid of flowing forms draws into an inspiring rendition of everyday life. Making their way along a meandering product highway, the "Winding Road," the visitor traverses the "World of SONY." The product areas seamlessly overlie the adjoining "Activity Zones" and show the interplay between gadgets and appliances. The highlight is a concave, oscillating mega screen: acting as a gigantic interpretation of the "World of SONY" the screen uses its 14 million pixels to present a multifaceted product range and wows its audience from every angle.

Client / Manufacturer

SONY Corporation

Tokyo, JP

Design

Creative Center Sony Corporation

Tokyo, JP

SCHMIDHUBER

München, DE