Sonne ist unsere Leidenschaft / Sun is our passion
Communication concept
Sun is our passion is the core message of the architectural and communication concept at BAU 2011. Powerful rays are the guiding theme that shape the overall stand architecture and allow you to truly experience the core concept of WAREMA as a surprising spatial sculpture. Through lightness and open alignment of lines, the different areas of the stand playfully interconnect. The overall themed concept is also reflected in the graphic interpretation of the message and is implemented across different media throughout the trade fair communication channels. The core focus is the idea, which is consistently conveyed to the outside.
Client / Manufacturer
Design