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Skechers
Skechers
Skechers
Skechers
Skechers
Skechers
Skechers
Skechers
Skechers
Skechers
Skechers
Skechers
Skechers
Skechers
2025

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Skechers

Brand book

Skechers

Skechers is a globally recognized American footwear brand, celebrated for its stylish, comfortable products. Rooted in American fashion and self-expression, the brand is evolving to connect with a dynamic, young, and adventurous audience. This brand book aims to create an emotional bond with consumers, positioning Skechers as a fun and reliable companion—a true “playmate.” Framed as “The Comfort Technology Company,” it offers a dynamic portrayal of Skechers’ history, style, and innovation. Special printing techniques enhance this interactivity, bringing the brand’s DNA to life in a memorable way.

Client / Manufacturer

Skechers

Guangdong, CN
Design
Interbrand

Interbrand

Shanghai, CN
Date of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users, Trade / Industry

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