Samsung, Inspired by You
Exhibition design
A live multimedia installation celebrates people as the inspiration for Samsung’s innovations. On digital terminals, visitors intuitively get in touch with the brand and are personally welcomed. Without a single touch, their portraits are animated across the exhibition center's largest curved screen, a 550 square-meter, suspended rear projection screen. In total, 27 HD projectors create a spectacular 14K resolution experience.
iF Gold Statement
This is not just a simple product presentation: It is an emotional, intuitive connection with the Samsung brand. The visitors get to be a part of the exhibition booth, which celebrates them as the inspiration behind the company´s products. A bold gesture!
Client / Manufacturer
Design
Samsung Electronics
Suwon, KRTAMSCHICK MEDIA+SPACE GmbH
Berlin, DECheil MDLab
Schwalbach, DEDaamDaam Samuso
Seoul, KRCheil worldwide
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry