Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
Samsung Design Identity 5.0 Visual Branding
2025

Share:

Samsung Design Identity 5.0 Visual Branding

Visual Identity Design

Samsung Electronics Co.Ltd

In 2023, Samsung Design Identity: Essential · Innovative · Harmonious ushered in a new era of design philosophy, building on its foundations since 1996. We have created a visual system to reinforce the identity of Samsung designers and effectively convey the direction of Samsung design to consumers. The visual motif, 'Hyper-Connected Code,' symbolizes the future society envisioned by Samsung Design, where people and technology are seamlessly interconnected. Through diverse combinations of codes and variations of logos, layouts, patterns, and pictograms, a consistent voice is created across all media, both online and offline.

Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users

RELATED PROJECTS