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Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
Saero Apricot Flavor
2025

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Saero Apricot Flavor

Korean alcohol Packaging

Lotte Chilsung Beverage Co.

'Saero' is a Korean soju brand that follows the sugar-free trend. The 'Saero Apricot Flavor' is inspired by the intriguing 'Gumiho,' a nine-tailed fox from Korean folklore that can transform into a beautiful human. The label shows a Gumiho enjoying the scent of apricots, reflecting the fresh taste and subtle aroma. The bottle design, inspired by traditional Korean jars, features vertical water droplet patterns on the top, visually enhancing the refreshing feel and providing a unique tactile experience when held.

Client / Manufacturer
Lotte Chilsung Beverage Co.

Lotte Chilsung Beverage Co.

Seoul, KR
Design

LOTTE R&D Center

seoul, KREUNSON JIN, HYEYOUNG IN, HOJIN SHIN, MIN SEUL KIM, YEJI KANG
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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