Rotwild
Redesign
The redesign of Rotwild – the upmarket pioneer in the mountain bike segment – seeks to modernize the brand by intensifying and sharpening its core features. Using the definition of the brand values, the re-launch sorts the design elements afresh and brings them all together in the first Rotwild Design Manual. The result is a corporate design that allows new freedoms while retaining the technical / aggressive brand look. The word mark and the logo have been overhauled in favor of robustness and stability. New imagery and brand tonality as well as new frame designs boldly communicate the masculine and engineering-driven background of the prod.
