RICOH GR IIIx
Camera
GR IIIx is the latest addition to the GR Series of high-performance compact digital cameras, loved by many users for the unique concept passed down from model to model for 25 years. This camera features a new lens with a 40mm angle of view close to that of the human eye. The perspective and shallow depth of field are different from that of the conventional wide-angle 28mm, making it possible to express beautiful bokeh (defocusing effect). Ricoh developed this camera to stimulate creativity by enabling photographic expression unique to this focal length.
Client / Manufacturer
Design
RICOH IMAGING COMPANY, Ltd.
Tokyo, JPRICOH Ricoh Company, Ltd.
Ebina-shi, Kanagawa-ken, JPDate of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia, Australia / Oceania, Europe, North America, Specific country/region: South Africa
Target Groups
Consumer / User