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Ray-Ban Change
Ray-Ban Change
Ray-Ban Change
Ray-Ban Change
Ray-Ban Change
Ray-Ban Change
Ray-Ban Change
Ray-Ban Change
2025

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Ray-Ban Change

Eyeglasses

EssilorLuxottica

Ray-Ban Change collection is the first of its kind. Our first light-responsive frame designed in collaboration with Transitions® using a new acetate technology. The cutting-edge frame material uses photochromic dyes to create color patterns that adapt to changing light conditions. Indoors, the frame has a single tint. Outdoors, unique, multicolor markings activate under the sun.

Client / Manufacturer
EssilorLuxottica

EssilorLuxottica

Italy, IT
Design
EssilorLuxottica

EssilorLuxottica

Milan, ITMattea De Cassan, Roberta Negretti, Marianna Spagnoli, Gianluca Fandella, Etienne Piantanida, Carolina Cionti
Date of Launch
2024
Development Time
up to 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
"Ray-Ban and Transitions consumers, Ray-Ban Change is for everyone, but we think it will land best w", Consumers / Users

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