Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

QSTOM
QSTOM
QSTOM
QSTOM
QSTOM
QSTOM
QSTOM
QSTOM
QSTOM
QSTOM
QSTOM
QSTOM
QSTOM
QSTOM
2021

Share:

QSTOM

Eyewear

Special'Eyes Distribution BRETT Eyewear

The main design idea behind this product is to allow the consumer to customize their own frames. The innovation is based on a double rim located on the acetate clip, which solves both constraints: maintaining the lens and maintaining the titanium rim. In terms of use, Brett designed this system to have a perfect clip adaptation, accomplished by the flexibility of titanium and the monobloc shape. This innovation opens the door to customization in the high-end eyewear market.

Client / Manufacturer

Special'Eyes Distribution BRETT Eyewear

Lons Le Saunier, FR
Design

Special'Eyes Distribution BRETT Eyewear

Lons Le Saunier, FR
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

RELATED PROJECTS