









PRICE PACKS
Food Packages
PENNY Markt GmbH
Price Packs is the first brand that’s all about the price. Because the packaging design focuses entirely on the price. Considering the usual packaging production requires several months, this becomes an irrevocable commitment to price stability. Placed next to competitors, the design helps consumers immediately spot the best prices. are available in all 2100 Penny markets in Germany, promoted by an OOH campaign as striking as the packaging.
Client / ManufacturerDesign
PENNY Markt GmbH
Cologne, DE
SERVICEPLAN GERMANY / PLAN.NET GERMANY
München, DEF. Röppischer, L. Langgartner, C. Everke, M. Frost, S. Bialon, M. Dornig, J. Granados, C. Nizet, K. West, R. Borole,T. Phalak, S. Subramanian,D. Fritzelbedesigncrew GmbH
Hamburg, DEDate of Launch
2024
Development Time
up to 24 Month
Target Regions
Europe
Target Groups
Consumers / Users