POINT OF SOUL

Store concept

Core themes of future store concepts are amalgamated in a newly developed brand: POINT OF SOUL. Uniting new approaches in thinking, debate and conceptional acuity in a magazine form. The versatility of these themes is visually transported in striking “points”. The magazine uses different papers to lend a haptic structure to thematic focal points. The rough cover documents a desire for debate, while blind embossed and printed illustrations visually convey the different themes of POINT OF SOUL.

Client / Manufacturer

GCGroup AG

Zürich, CH

Ippolito Fleitz Group – Identity Architects

Stuttgart, DE

Design

GCGroup AG

Zürich, CH

Skalecki Marketing & Kommunikation

Frankfurt a. M., DE

Ippolito Fleitz Group – Identity Architects

Stuttgart, DE