Pfleiderer BAU 2015
Trade fair stand
Pfleiderer, one of the leading producers of chipboards, implements its idea of sustainability even in trade fair design: existing materials should be used for the stand of 2015. We put 300 multi-colored block-like modules from 2013 into a strict orthogonal order. In this way, a walk-in Bauhaus sculpture was born. The colored blocks show the decorative materials, while some raw wooden blocks disrupt the clean appearance, pointing out the constructive Pfleiderer products. In the center a prominent cubic space displays the highlights. Inside, perspective graphic arts break up the strict rectangularity, creating a surprising view of the product!
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Trade / Industry