Pcms Food & Beverage Management

Logo

Based on the changing nature of water (as a polar molecule) and oil (as a lipid), this design uses the concept of integration as a symbol to display the new form of two objects to depict diverse dining: Chinese, Western, Japanese and and Thai cuisine. A pioneer in the industry, the design incorporates a glamorous magician transforming incompatible dining culture into unity, reflecting the firm’s core value of innovation, integration and vitality.