Patria Investments Rebranding

Rebranding

Patria Investments, the largest alternative asset manager in Latin America, reached a pivotal moment after 35 years in Brazil. Expanding globally into the Americas and Europe, the brand faced the challenge of integrating diverse companies and cultures. This transformation required a unified brand identity that resonated with employees, partners, and clients, reflecting both its legacy of responsible investments and global ambitions. The creative concept "VALUE CRAFTERS" was born, emphasizing the expertise in creating value. It became the cornerstone of the brand, influencing everything from visual identity to culture and business strategy.