Panasonic IFA 2022
trade fair stand
For Panasonic's presentation at IFA 2022 a sustainable concept should be developed where the visitors could experience the corporate vision 'Wellbeing'. The result is a truly, demonstrably sustainable brand presence with a noticeably different look and feel. According to the overall idea "Balance of Being", the concept structures the product and theme areas with a few, but strong, scenographic elements. The stand is a relaxing oasis of well-being in the hustle and bustle of the rest of the trade fair. Smooth live shows and infotainment reinforce the "Wellbeing" experience with the matching Panasonic products.
Client / Manufacturer
Design
Panasonic Marketing Europe GmbH
Hamburg, DED'art Design Gruppe GmbH
Neuss, DEDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users, Trade / Industry