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On top with Mammut
On top with Mammut
On top with Mammut
On top with Mammut
2015

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On top with Mammut

Avalanche backpack campaign

Mammut Sports Group AG

On top with Mammut. Everyone knows how dangerous avalanches are. But there is a never-ending attraction to conquering a mountain. That is why the winter mountain sports people at Mammut want to direct your attention to a vital, life-saving tool: the Mammut R.A.S. Avalanche Backpack. The banner “On top” demonstrates it digitally: we simulate a digital avalanche, in which unwanted pop-up advertising covers up the normal page content and begins to “bury” the user. By using the product, though, the user can escape the avalanche, reach the surface safely, and receive further information.

Client / Manufacturer
Mammut Sports Group AG

Mammut Sports Group AG

Seon, CH
Design
SYZYGY Deutschland GmbH Niederlassung Frankfurt

SYZYGY Deutschland GmbH Niederlassung Frankfurt

Frankfurt a. M., DE

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