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Oakley WTR Icon
Oakley WTR Icon
Oakley WTR Icon
Oakley WTR Icon
Oakley WTR Icon
Oakley WTR Icon
Oakley WTR Icon
Oakley WTR Icon
2025

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Oakley WTR Icon

Surf helmet

EssilorLuxottica

Oakley WTR ICON seeks to revolutionize the sport of surfing by creating a protection system that allows athletes to push their performance while protecting them when conditions get serious. Until now, pro surfers have been turned off by helmets due to underwhelming and underperforming options, making surf helmets fall under the “kook” category. Oakley's new surf helmet balances function, protection, senses and emotion to equip athletes to perform at their best in some of the most challenging environments known to man.

Client / Manufacturer
EssilorLuxottica

EssilorLuxottica

Italy, IT
Design
EssilorLuxottica

EssilorLuxottica

Italy, ITOakley Design Team, Veronica De La Rosa, Nicolas Garfias
Date of Launch
2024
Development Time
up to 24 Month
Target Regions
Australia / Oceania, Europe, North America
Target Groups
Consumers / Users

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