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NEXZ
NEXZ
NEXZ
NEXZ
NEXZ
NEXZ
NEXZ
NEXZ
NEXZ
NEXZ
NEXZ
NEXZ
NEXZ
NEXZ
2025

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NEXZ

JYP Entertainment Boygroup Branding

JYP Entertainment

NEXZ is a new boy group launched in collaboration with JYP Entertainment of South Korea and SONY MUSIC JAPAN. The 7 members were presented with a shared goal of 'opening a new era', and the group name "NEXZ" was created by combining 'Next' and 'Z(G)eneration'. To support their journey of constantly presenting something new without being confined to a specific genre or style, a design system that easily integrates into various contexts was essential. We established a unique brand identity for NEXZ by setting a tone and manner that clearly conveys their aspirations through all design elements, including the logo, colors, and patterns.

Client / Manufacturer

JYP Entertainment

Seoul, KR
Design
designfever

designfever

Seoul, KRHeesung Park, Bohee Hwang, Yelim Kim, Ahyoung Choi
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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