New birds are growing

Art camp ad campaign

This campaign is for the Hoha organization and is called Young Birds&New Life. The young birds are a symbol of the new generation of power. They represent new knowledge in beauty and a new self in growth. They are transformed as their wings grow stronger and stronger. The campaign typefaces are interspersed and connected with each other to form symbolic graphics. The typefaces can be divided and combined to change the arrangement in the design. The design has a clear theme and uses young birds to form Mondrian-like grids to associate Hoha with the art and design industry.