Miele Guard L1 series
Vacuum Cleaner
The Projekt was all about bringing the most premium solution for the traditional canister vacuum category. To adress that, the design approach was to let the Guard L1 to look like an interior objekt rather than a cleaning equipment. While other manufacturers go for a design language that communicates brute performance and power, we found it more suitable for Miele to emphasize superior quality, trust and high-value. As part of a new design strategy of Miele Room Care, the Guard L1 was designed to blend into living spaces, coming with latest interior colors and clear shapes that are fresh, modern and friendly.
Client / Manufacturer
Design
Miele & Cie. KG
33332 Gütersloh, DEMiele & Cie. KG
33332 Gütersloh, DEInhouse DesignDate of Launch
2024
Development Time
more than 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users