Microsoft Pride: Radical joy
Integrated campaign / Educational
In the last few years, there has been a surge in anti-LGBTQIA+ legislation and discourse. As more companies are silent about their support, it is more important than ever to fight against the prevailing sense of doom and gloom. Our response is a Pride campaign centered on "Radical joy," celebrating the beauty, power, and poise of LGBTQIA+ communities. Not just an anthem to those who thrive against the odds, it is a radical design further advancing inclusion by featuring 70 LGBTQIA+ identity flags with stories that challenge despair. The open-source platform invites all to tap into radical optimism to create equality for LGBTQIA+ people.
Client / Manufacturer
Design
Microsoft Corporation
Redmond, USMicrosoft Brand Team
Redmond, WA, USSterling Brands
New York, NY, USDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users