Mercedes-Benz

Press conference opener

The Mercedes-Benz press conference opener, part of the press conference CI initiated by Oliver Schrott Kommunikation, presents a classic “countdown” in a minimalistic and refined aesthetic. The haptics of the finished surfaces immediately invoke the feeling of “cars” without being too obvious or specific. Its like watching chrome letters at the rear of a car driving through light and shade. Combined with the soundtrack by composer Marius Ruhland, who also created the music for the Oscar® winning movie “The Counterfeiters” and enhanced by the sound design, this animation becomes a brilliant and emotional opening.

Client / Manufacturer

Oliver Schrott Kommunikation GmbH

Köln, DE

Design

FEEDMEE Design GmbH

Köln, DE

Elastique. GmbH

Köln, DE