Mercedes-Benz IDC

Dealer Conference Davos 2012

In May 2012, Davos in Switzerland became the Mercedes-Benz base camp for 2,500 European brand representatives. Communication of the strategy aims and the desired team spirit was elaborately staged as an all-encompassing experience. Under the guiding principle “To the Top”, a scenario borrowed from the world of the mountains emerged, which prepared participants for the joint race to the top in 2020. Low-threshold interaction activities, lavishly staged workshops, fascinating media and imagery and a spectacular brand presentation “on ice” inspired the visitors to reach for the sky.

Client / Manufacturer

Daimler AG

Stuttgart, DE

Design

Agentur für Markenträume GmbH

Esslingen, DE

zet:project. GmbH

Leinfelden-Echterdingen, DE