Melon Music Awards

Branding

MMA is the largest annual artist festival and award show in Korea. As a contactless metaverse award show in the midst of the pandemic, it expresses the theme " A Trip to the Music Universe." A VIP Kit designed for users to feel like participating in live concerts even from home. The red dot in the MMA logo gives a sense the festival is live(on air). And four main keywords of the MMA(Hope, Fun, Share and Joy) are represented in pixels to turn the online event into a lively festival scene. These designs maximize the brand touch point between the MMA and users even during an online festival.

Client / Manufacturer

Kakao Entertainment Corp.

Seongnam, KR

Design

Kakao Entertainment Corp.

Seongnam, KRSehoon Na, Sohyun Kang, Youngeun Oh, Jinsoo Yang, Byungyong Lee, Youngbo Joo, Donghyun Kim