Mehler Systems: Empowered Protection

Corporate Design Relaunch

The high-end tactical equipment of Mehler Systems enables police, firefighters and the military to do their jobs safely and reliably in dangerous situations. Product performance is key – so we put it in the center of the brand’s new design: A flexible grid system is derived from the functionality of impact protection. It is the visual base for the logo and the brand pattern. This pattern is also applied as a texture on the products, enhancing both their resilience and distinctiveness: Whereas previously only the special forces' branding was visible, it is now evident that their equipment is made by Mehler Systems.

Client / Manufacturer

Mehler Vario System

Fulda, DE

Design

Peter Schmidt Group

Hamburg, DEUlrich Aldinger, David Driscoll