Lifease Light Health Care Series Packaging Design

Tea packaging

The Light Health Care Series of teas are geared toward young consumers interested in leading a healthy lifestyle. The packaging relies on traditional Chinese motifs and calligraphy to present the medicinal and nutritional benefits of the teas. To make an emotional connection with the consumer, the design style adopts the graphic attributes of traditional tonics. A range of colors differentiates each tea type in a visually engaging manner.