Liebherr Brand Experience

Corporate Design

One for the many - The new Liebherr brand Liebherr is lining up for the future: Overarching to thirteen product segments an umbrella brand strategy is implemented: Its distinct features of character 'courageous, focused, progressive, dynamic and authentic' unite all experiences under one design concept. It unfolds its impact with the primary brand signals color Yellow, the entirely new developed, exclusive typefaces Liebherr Head, Text and Product and the highly flexible layout principle The Banner. The new brand identity was developed together with MetaDesign Berlin and started to roll out in 2021 successively in all markets.

Client / Manufacturer

Liebherr-International AG

Nussbaumen, CH

Design

Liebherr-International Deutschland GmbH

Biberach an der Riß, DEHolger Spreda, Alexandra Federle, Nora Reck

MetaDesign GmbH

Berlin, DEThomas Maes, Jörg Sesselmann, Julian Hrankov, Franziska Loos, Jens Bohrer-Brodzinski, Alexandra Nowka

HvD Fonts

Berlin, DEHannes von Döhren, Christoph Koeberlin