Larger than Life
Event marketing
Many companies claim to set the standards. Rodenstocks goal was to actually prove all this. The event concept therefore focused on one impressive and fascinating object, based on a very simple idea. Rodenstocks product, something its customers work with every day. Just a little bit bigger, 100 times bigger actually. A mighty sculpture as the backbone of the event, more than 40 feet wide, 12 feet high, and with two 46 feet long earpieces. The glasses were not only eye-catching but extremely functional, serving as decoration, projection screen, room partition and auditorium. This object dominated every location.
Client / Manufacturer
Design