KURA SUSHI HARAJUKU

Flagship Store

We got involved in the global branding of Kura Sushi, a major conveyor belt sushi chain. The third global flagship restaurant was opened in Harajuku, Tokyo, a center of youth culture. Brand logo, interior, and uniforms were created with an all-encompassing design. The appeal of sushi, Japan’s world-famous local culture that originated here in the Edo period, was defined as a crossover between food and entertainment, with the liveliness of the city of Edo at that time reinterpreted in a modern setting.

Client / Manufacturer

Kura Sushi, Inc.

Osaka, JP

Bauhaus Maruei Co., Ltd.

Tokyo, JP

Design

SAMURAI

Tokyo, JPKashiwa Sato, Yoshihiro Saito

OXCE

Tokyo, JPYoshiki Okuse

On & Off Inc.

Tokyo, JP