KUKA
Brand relaunch
The task was a fundamental brand relaunch in accordance with the new, holistic One-Brand-Strategy of ONE KUKA that repositions the world market leader in robotic and automation technology as a visionary and pioneer of industry 4.0. The central idea that supports and shapes this strategy and the new brand appearance is that the company is now perceived as a whole. The new corporate design translates the brand’s repositioning consistently into the visual form and sets new standards of exceptional reach.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Trade / Industry