Kia EV6 UNPLUGGED GROUND
Showroom
To fully embody the concept of eco-friendliness and resource-circulation, EV6 UG needed to convey a consistent message even from site selection. This space, once a textile factory, makes a clear statement about the circulation of new resources, sustainability, and future coexistence with EVs. It is a space that not only showcases new vehicles, but also represents Kia’s transition to electric power. It conveys Kia’s message on a new life relating to recycled materials and sustainability. As the first EV-exclusive showroom in Korea, it aims to make a storyline for customers to fully understand the EV6 with a consistent tone and message.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User