Kia CI Guidelines
Kia CI Guidelines
Kia CI Guidelines
Kia CI Guidelines
Kia CI Guidelines
Kia CI Guidelines
Kia CI Guidelines
Kia CI Guidelines
Kia CI Guidelines
Kia CI Guidelines
Kia CI Guidelines
Kia CI Guidelines
2023

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Kia CI Guidelines

Corporate identity redesign

Kia corporation

Kia, a global mobility brand, redesigned its corporate identity(CI) to ignite its bold transformation for the future from a car manufacturer to a mobility solution brand. This project, reinventing the CI and utilizing it to visual language, is to set the new visual identity to meet Kia’s new brand slogan: ‘Movement that inspires’. The uniqueness of this project is that it symbolizes the biggest transformation of Kia including Kia’s new movement, a sustainable movement. That’s why the launch of the new CI follows the announcement of Kia’s long-term business strategy to popularize electric vehicles and mobility services.

Date of Launch
2021
Development Time
up to 24 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Trade / Industry

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