How Far We've Come
Automotive
Women’s football has come a long way from its humble beginnings in 1895, to the factory teams of WW1, it’s 50-year ban up to its first World Cup in 1991 and 2023’s FIFA Women’s World Cup in Australia and New Zealand. It’s a story of resilience, commitment and empowerment. Every woman who walks onto the pitch isn’t playing for the right to play, but to be recognised as an equal. We created a strategy that told this dramatic story and shown Hyundai long-standing involvement in their continued growth with a powerful strategy – See how we have come, watch how far we will go.
Client / Manufacturer
Design
Hyundai Motor Company
Seoul, KRJung von Matt AG
Hamburg, DESzymon Rose,Daniel Schaefer,Robert Zitzmann,Katja Kraus,Alexander Michaelsen,Ronnie Patt,Felix Umbach,Joachim Kortlepel,Blake Waters,Mark BennettBonaparte Films GmbH
Berlin, DENico Kreis,Nicole Ackermann,Khalid Mohtaseb,Jana Reinermann,Lola Bracegirdle-Black,Sarah Hawkins,Fallon Stang,Aratrika Das,Julie AckermannDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users