Growing through design
Corporate design
The brief was to update the corporate design of Symrise PLC – one of the world’s largest producers of scents and aromas, to ensure more flexibility for the increased product range without neglecting the necessary homogeneity. In this solution, the digital Symrise brand center forms the basis for the corporate redesign of this M-Dax listed company. The integration of new product categories is made more visible through increased variability and improved combinability, taking new components into account. Typography, color, photography, and logo family have all been systematically improved.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America, Specific country/region: worldwide
Target Groups
Trade / Industry