Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
Greek Yogurt YOZM
2024

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Greek Yogurt YOZM

Yogurt Product Packaging

Although YOZM, a Greek yogurt brand in Korea, offered a high-quality product, it faced the challenge of establishing a unique brand identity in a fiercely competitive market. After a PE firm acquired the company, it was the perfect time for the brand to acquire momentum. As a result, YOZM renewed its visual identity and was transformed into a youthful lifestyle brand, going beyond its original identity as a simple product. This extensive rebranding effort allowed YOZM to emerge as a stylish brand, embodying an iconic image and presenting a fresh and health-conscious cultural perspective to the younger generation.

Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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