Golf Pride Reverse Taper

Putter Grip

Working closely with players of all ability levels, Golf Pride’s Innovation team discovered a unique grip shape that could be leveraged to enhance a golfer’s putting stroke. Unlike most golf grips which are wider at the top and taper towards the end of the grip, the “Reverse Taper” shape is wider at the bottom, placing each hand in the optimal position for a square putter face at impact. Golf Pride and BOLTGROUP developed a bold visual design strategy for the new line of grips to ensure they stand out at retail and on the putting green, communicating tangible and game-changing performance.

Client / Manufacturer

Golf Pride

Pinehurst, NC, US

Design

BOLTGROUP

Charlotte, USSally Jenkins-Creative Director-Brand, Kat King-Creative Director-Product , Kenny Lohr-Industrial Designer, Holly Coggins-Industrial Designer

Golf Pride

Pinehurst, NC, USBruce Miller-Putter Product Manager,Kyle Fisk-Global Industrial Design Manager,Greg Cavill-Global Head Engineering,Mike Kloecker-Lead Design Engineer