GENESIS CMF EXPERIENCE : COLOR, MATERIAL & FINISH
Installation
The Genesis showroom was designed to explore the brand’s design philosophy and engage its visitors in cultural conversation about history and art. As a central component of the showroom, visitors are escorted to a specially-designed wooden drawers, which feature an eclectic display of color and material samples used in the vehicle. Separately, a finely-crafted box of transportable trays ("a mobile kit) carry the material samples and used outside of the showroom. The design concepts of the objects are minimalist and authentic, reflecting Genesis’s design principle inspired by Korean traditional design.
Date of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumers / Users