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G70 Festival
G70 Festival
G70 Festival
G70 Festival
G70 Festival
G70 Festival
G70 Festival
G70 Festival
G70 Festival
G70 Festival
2019

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G70 Festival

Event

Genesis Senior Vice President | HEAD OF GEN

During the automotive industry's annual meet-up at the IAA in Frankfurt, Genesis Motor Company gave its home town Seoul a present: 20,000 free tickets to a unique event in the city’s iconic Olympic Park to mark the launch of the company's new G70. The three-hour music festival featured Gwen Stefani, Andra Day, and CL. They performed on a stage entirely made up of LEDs illuminated by a unique motion design concept that constantly transformed the atmosphere and look of the venue.

Client / Manufacturer
Genesis Senior Vice President | HEAD OF GEN

Genesis Senior Vice President | HEAD OF GEN

Seoul, KR
Design
BLACKSPACE GmbH

BLACKSPACE GmbH

München, DE
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Specific country/region: South Korea
Target Groups
Consumer / User

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