Faszination Mercedes

Media manege, IAA 2013

A light, three-storey exhibition architecture is created inside the Festhalle. Inside, like a sparkling black crystal, stands a “Media Manege”: a stage set composed of media that can be viewed from different sides and levels. 13 vehicles are tracked separately at the same time, and synched individually with image sequences generated in real time. Since the tracking also steers the lighting, all vehicle movements can be followed precisely too. The full technical potential of the manege is used for the various messages: everything from a polygon Magic Body Control landscape or a subjective electric drive to an Imax Opera.

Client / Manufacturer

Daimler AG

Stuttgart, DE

Design

Atelier Markgraph

Frankfurt a. M., DE

Kauffmann Theilig & Partner Freie Architekten BDA

Ostfildern, DE

TLD Planungsgruppe

Esslingen, DE