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Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
Every story starts with a Yes.
2025

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Every story starts with a Yes.

Film

Deutsche Lufthansa AG

“Every story starts with a Yes” is a film that captures the value beyond flying. Multiple layers contribute to a unique piece of work: An unseen storytelling connects individual narratives through a playful lens. On our cinematic journey, we observe people and their stories, imagining their backgrounds, intentions and relationships. The overall piece is driven by the spirit to craft something extraordinary, yet deeply human and relatable. The different stories come together at the end, leading to the same powerful message. An inspirational view on traveling: It all starts with a Yes.

Client / Manufacturer
Deutsche Lufthansa AG

Deutsche Lufthansa AG

Frankfurt, DE
Design
SERVICEPLAN GERMANY / PLAN.NET GERMANY

SERVICEPLAN GERMANY / PLAN.NET GERMANY

München, DEA. Schill, T. Diestel, A. Coschignano, W. Warzilek, E. B. Hernandez, S. Willmar, A. Blackwell, C. Everke, L. Conte, J. Menze, F. Kräkel, P. Ziegler

ICONOCLAST GERMANY

Berlin, DEM. Ibañez, M. Pittner, N. Schwemer, N. Blankenhorn, S. Stevens, B. Ehlert, K. Rudokas, O. Araya, S. Grau, L. Bechtold, Z. Steiner-Fox
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users, "Premium travelers; Creative connectors"

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